Execution

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2. Platforms
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3. Standards
In order to create a successful business model the many different sources of revenue surrounding an iTV format must be selected appropriately, combined, moulded and contractually regulated. The most important sources of revenue are listed below.

Indirect revenue: Free iTV offerings can increase the attractiveness of a broadcaster or a network. The most important objectives are:

Sale of contents: The contents of an iTV offering, in particular videos and applications, can be billed for directly. The most important models are: Sale of interactivity: Interactive campaigns such as participation in a competition, voting or uploads can be settled directly. Technologies include premium rate SMS, "staying on line" with calls incurring charges or technologies from the internet.

Sale of products: The iTV application can provide the optimum access point for selling programme-related products (e.g. merchandising or product placement). The timing and emotional proximity are unbeatable. The iTV application can offer e.g.:

Profitable offers: Special applications can perform as independent business models. Examples are auctions, competitions and gambling applications.

New advertising formats: ITV applications allow numerous efficient advertising formats, e.g.:

Harald Molina-Tillmann

Introduction to interactive television

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4. Planning
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5. Specification meth.

1. Business models

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1. Business models
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Quintessence
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