Execution

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2. Platforms
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3. Standards
The planning and realisation of an iTV format requires extensive effort and as such is cost-intensive.

There are a whole host of approaches with which to make an iTV offering financially successful. The challenge lies in the creative formulation, in generating a suitable combination and in contractual configuration.

The technical execution of an iTV application demands a powerful platform.

The phases, documents and methods of an iTV project are similar to those of other software projects. They must however be aligned with the special functions and framework conditions of the interactive television.

Harald Molina-Tillmann

Introduction to interactive television

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4. Planning
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5. Specification meth.

Quintessence

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1. Business models
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Quintessence
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