Basic principles

itv_en002001.gif
2. Interaction elem.
itv_en002001.gif
3. The iTV application
In a format of interactive television, the transmission of a television programme (broadcast) and interactive elements is combined to create a complete intra-media experience.

The interaction transforms television into an individual and creative experience.

Interaction can take place on range of levels:

In order to increase the direct nature of interaction in front of the television, it is possible to run applications (iTV applications) on a continuous basis on a receiver unit.

In order to realise an iTV format one requires a complex network, which integrates the back-end (production and server), head-end (playout) and front-end (consumer) components. The producer must be able to reproduce this through his creativity and his technical understanding.

Harald Molina-Tillmann

Introduction to interactive television

itv_en002001.gif
4. System architect.
itv_en002001.gif
5. Production

Quintessence

6. Examples
itv_en002001.gif
1. Terminology
itv_en002001.gif
Quintessence
Home Technologie Realisierung Kontakt Dramaturgie Design